Our first People, Places, Pride visit was to the East End Food factory in West Bromwich. Those of us lucky to book a place were treated to the wonderful aromas of all the spices as we toured the factory with Jason Wouhra seeing the various cleaning, grinding, blending and packaging processes. We learnt about the success story of a family business that began over forty years ago in a small corner shop and has grown into the largest importer of ethnic foods in the UK.